Effectively Impacting the Consumer Through Digital Media

 Hello Everyone,

    In the example of the Voice: Intergration with live television, they were able to be successful in meeting the wants and needs of the target audience because the Voice: The blind auditions, the show's unique format, featuring blind auditions, enhances suspense and focuses on vocal talent rather than visual appearances. Extended storytelling by having the coaches and artists share their experiences and the audience can get more to know more about the artists' personalities. Engage the audience by connecting with the audience through impactful posts on social media. Polls and questions, interactive polls on platforms like Instagram Stories allow fans to express their opinions and predict outcomes, fostering engagement. Finally, create a sense of urgency with each episode by making the new episode of The Voice an event and live social activations. These strategies help maintain continuous engagement, making fans feel like active participants in the show's journey. The social and consumer experience was addressed by social, the fans were asked to vote for their favorite performer by going and posting onto Twitter, or through their own app, The Voice. The Voice also personalized content by using a specific hashtag for a fan to receive a free graphic of their name on the back of a chair from the show. The digital media followers were handled by being the most tweeted television series in 2015. The show actively responds to fan's comments and questions on social media, fostering a sense of community. Regular updates, including performance clips, coach insights, and constant stories, keep followers engaged and informed.  They also they have the most likes on Facebook compared to another reality series. Back when Vine was a thing, which now it is not, they had the most followers on that platform, as well, for a television series. What the Voice could have done to make things more efficient would be to allow voting on multiple platforms, not just Twitter for the people that don't use that platform. That way the Voice could have more of a widespread "voice" (ha ha) across social media. The Voice could have implemented feedback mechanisms for fans to provide feedback on their viewing experience could help the producers make real-time adjustments. By focusing on these areas, The Voice could enhance viewer engagement and streamline interactions, making the overall experience more efficient. 


(n.d.). From the 8th Annual Shorty Awards The Voice Winner in Integration With Live Television Finalist in Instagram, Twitter Gold Honor in Television. Shorty Awards 8FThe Voice - The Shorty Awards 

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